An executive for Big Brother has said it will be a "hard job" rebooting such a popular TV show. Natalka Znak also said she is looking to attract new viewers to the reality TV series, not just "hardcore" fans.
ITV announced earlier this year it is going to revive the influential programme, which aired in the UK for 18 years until 2018. Its reboot is expected to be next year.
Speaking at the RTS London Convention 2022, Znak, chief executive of Remarkable TV Entertainment, Initial and Znak TV, said: "I think it's a hard job to reboot a popular show. TV has moved on since when Big Brother was first on TV and we used to just love watching people eat cornflakes.
