Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Nils Pratley

Big brands v retailers: who will absorb the tariff impact in their profit margins?

Adidas, Nike and New Balance trainers are displayed at a newly renovated JD Sports store at Westfield Stratford City in London
Adidas, Nike and New Balance source their products from overseas, which will be hit by rising US tariffs. Photograph: Hollie Adams/Reuters

“There are no tariffs on webcasts,” joked Régis Schultz, chief executive of JD Sports, as he opened the sportswear retailer’s strategy update to the City.

Unfortunately, that was the limit of his insights into the effects of Trumpian economic warfare on a business that likes to point out that its 2,500 state-side stores make it bigger in the US than local icon Footlocker. The boast sounded better before the US whacked 40%-plus tariffs on countries such as Vietnam and Cambodia, the manufacturing source of many of the trainers and “athleisure” apparel in the shops.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.