The cost of living crisis has forced many families to rethink their shopping baskets, ditching some big-brand favourites for cheaper own-label alternatives.
It's easy to fall into the habit of sticking to the brands you have always bought, but with the news this week that the prices of some market-leaders had increased by as much as 53%, hard-up households have no real choice but to explore further afield and try supermarket own labels or budget lines.
But consumer champion Which? has found that in some cases, premium brands don't offer the best taste, and at as much as double the price, definitely don't offer the best value for money in your weekly shop. "Although supermarket own labels often impress in our taste tests, our results show that, in certain cases, you might be better off sticking with a well-known brand," said a spokesperson.
