On July 4, 2025, President Donald Trump signed the One Big Beautiful Bill Act into law, a sweeping tax-and-spending package that extended key tax cuts, reduced or tightened eligibility for some federal programs, and increased funding for immigration enforcement.
Later that year, a consumer movement called the Big Beautiful Boycott emerged, using the bill’s name as a point of contrast and targeting companies and brands that organizers say support political actors or organizations that undermine democratic rights and fair representation.
