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The Big 12 plans to enter into early contract discussions with its multi-media partners in order to explore a possible “accelerated extension of its current agreements,” the conference announced Wednesday.
“It is an exciting time for college athletics and given the changing landscape we welcome the opportunity to engage with our partners to determine if an early extension is in the best interest of all parties,” Big 12 Commissioner Brett Yormark said in a statement. “The Big 12 has enjoyed a fantastic relationship with its multi-media rights holders, and I look forward to having these conversations.”
