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Latin Times
Latin Times
National
Maria Villarroel

Biden's new $1M ad campaign highlights abortion rights to engage Latino men

The multi-platform campaign will air both in English and Spanish, targeting Trump's stance on the issue and on the protection on women's "freedom" (Credit: AFP)

As Democrats' efforts to appeal to the Latino vote ahead of the November election, President Biden is seeking to ramp up spending as part of a new push at convincing Latino men that abortion rights are an issue that affects them, Reuters reports.

While the plans for the new campaign were not previously reported, Biden's reelection team will spend more than $1 million in Hispanic media for May alone with more to come in the month's ahead.

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