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McClatchy Washington Bureau
McClatchy Washington Bureau
National
Alex Roarty

Biden promised less online drama. Strategy uses social media influencers, Instagram

WASHINGTON — Eugenio Derbez is a Mexican actor with a skeptical view of the coronavirus vaccine and a large following on Instagram.

So, naturally, the White House couldn’t wait to set him up for an interview with Anthony Fauci.

Last month, Derbez spoke to America’s most famous pandemic doctor over the comedian’s Instagram Live about the safety and efficacy of the vaccine, a half-hour of online content that was eventually seen by more than 2 million people. The session was a success, according to White House officials, especially given that Derbez’s social media presence overlaps very little with the administration’s own online platforms.

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