NEW YORK CITY - In a continued effort to appeal and win over the Latino vote, the Biden campaign released a new focusing on his and Donald Trump's contrasting approach to immigration, particularly relating to families ahead of mother's day.
The ad, titled "Ripped Apart", opens up with former President and presumptive GOP nominee Donald Trump's claims towards Latino immigrants over the years, particularly emphasizing on different instances where he has claimed these migrants to bring crime, drugs and more into the U.S.
As Mother's Day approaches in the country, the video also makes special address to families, claiming that "Trump separated mothers from their children," also showcasing audios of children crying and begging to not be separated from their families.
Conversely, Biden is shown as vehemently opposing these views, highlighting an instance in which he mentions that separating immigrant families "violates every notion of who we are as a nation."
Regardless of these differences, over the last several months and amid the current unprecedented influx of migrants, President Biden has toughened up his immigration rhetoric, including a claim that he would "shut down the border" if it became too overwhelmed.
The new ad, originally posted on YouTube, is the latest in the saga of the Biden Administration's investment in media targeted at Latinos.
Last month, Biden gave a lengthy sit down interview with Univision, a rare move considering he has mostly avoided doing so with other national news outlets. He has also placed ads on content heavily consumed by Latinos such as ESPN Deportes and LaLiga.
Similarly, the Biden-Harris campaign has also invested $30 million in a spring media buy, using a mix of Spanish-language accents as well as Spanglish, which tends to resonate with young Latino voters. They have also launched an initiative called Latinos Con Biden-Harris much earlier than past Democratic presidential campaigns.
As per the Trump campaign, while many promises have been made of plans to target the Latino vote, experts note that little progress has been made.
Staffing issues and personal legal troubles are just some of the issues that have plagued the GOP campaign since the beginning of the campaign cycle. For example, his campaign removed its point person for coalitions and has not announced a replacement. Similarly, the Republican Party's minority outreach offices across the country have been shut down and replaced by other businesses including an ice cream shop and a check-cashing store.
Despite these discrepancies in efforts, growing literature regarding the Latino vote and the November elections show that it is not yet clear who is leading this demographic.
One of the latest snapshots comes from a USA Today/Suffolk University poll, showing that, in contrast with other surveys and indicators that have shown Biden losing ground amid renewed economic woes, he has actually regained some over the past three months.
In fact, he has seemingly tied Trump, to the extent that the race could now be considered a "coin flip" as both have a 37% voting intention at the moment.
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