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The Times of India
The Times of India
Sport
PTI

Bid for cricket's inclusion in Olympics is about getting exposure in non-popular markets: ICC CEO

MELBOURNE: International Cricket Council (ICC) CEO Geoff Allardice on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money, but it's about taking the sport to non-cricketing markets to grow its global reach.

Allardice made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut at the 2022 Commonwealth Games in Birmingham.

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