CHANTILLY, Va.—In an update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services is now estimating that revenues across all local media in the U.S. will reach $172 billion in 2024, an increase of 9.3% over 2023.
As part of the slightly downward revised forecast, BIA is predicting that TV over the air (OTA) will be up 28.3% and TV digital will grow by 24.9%.
