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TV Tech

George Winslow

BIA Forecasts Record $11.1B Political Ad Spend in 2024

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CHANTILLY, Va.—BIA Advisory Services has issued a new study forecasting that political spending in 2024 will hit a record $11.1 billion. That’s up a whopping $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 political ad spending.

BIA is also predicting that political will be the top spending vertical category in 2024 for many of the media channels in BIA’s forecast, including TV OTA, TV digital, Cable TV, Radio OTA, and CTV/OTT.

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