Approximately 75 million years of dinosaur evolution brought on the existence of the Archeopteryx, a Late Jurassic creature widely accepted as the first link between reptiles and birds. What didn’t take as long, however, is the process leading to Arc’teryx becoming one of the hottest brands in the world.
Compared to any other outdoor companies in 2021— and many proper fashion labels, for that matter — few received as much attention as Arc’teryx, the Canadian brand that was founded in 1989. There were memes, Tik-Tok trends, and a highly acclaimed collaboration with Jil Sander, all with Arc’teryx’s name attached. But more importantly, its gear was everywhere — it could be spotted anywhere from New York City’s SoHo neighborhood to nature-loving havens such as Portland or Boulder, Colorado.
