To understand how much social media has changed over the last decade, you need only to look at the link in bio.
A decade ago, the link in bio was a new tool solving a simple problem: how do I add more links to my Instagram bio? The link in bio emerged as a humble list of links enabling creators to connect their social media audience to everything they do online, without the hassle of having to update their profile every time they wanted to share a new link.
