Beyond Seinfeld’s ‘Unfrosted’ – lessons from Michigan’s serial cereal entrepreneurs

Jerry Seinfeld promotes his Netflix film 'Unfrosted,' which tells the story behind the launch of Kellogg's Pop-Tarts. Frederic J. Brown/via Getty Images

The recent release of “Unfrosted,” which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even been declared “one of the decade’s worst movies.”

But with a star-studded cast that includes Seinfeld, Jim Gaffigan and Amy Schumer, plus America’s love of the Pop-Tart – $US3 billion sold in 2022 – the movie has the potential to become a cult classic.