If you’re an omnivore, I’m going to guess you’ve never sat down with a plant-based meal and wished it tasted less meaty. And yet, that’s exactly what alternative protein company Beyond Meat is offering with its latest product, the Sun Sausage. Unlike their flagship burger, the sausages aren’t meant to simulate the taste or texture of animal meat. They’re packed with identifiable veggies like spinach and lentils, and are part of the company’s greater efforts—and a growing trend in the market—to put out healthier products.
While that might sound positive, I see it as a major cause for concern. Beyond Meat is moving away from what made its products so different from—and much more successful than—prior generations of plant-based meat.
