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Capital & Main
Capital & Main
Mark Kreidler

Beyond Hollywood, Rob Reiner Created Opportunity for Young Children Out of a Massive Health Crisis

Rob Reiner visits with preschoolers at a kick-off event for San Francisco's universal preschool program in 2004. Photo: Kat Wade/San Francisco Chronicle via Getty Images.

One of Rob Reiner’s signature achievements lay outside Hollywood — but not far outside.

Leaning on film industry stars and executives for public support and fundraising, Reiner, the prolific actor, director and producer, led a high-profile 1998 campaign that created state funding for what we know now as First 5 California, the most significant early childhood health and education program in the state.

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