Grammy-winning singer Beyoncé took over New York City with advertisements for her highly anticipated new album, Cowboy Carter, projected onto museums like the Guggenheim Museum, Whitney Museum, New Museum, and the Museum of Art and Design.
However, the surprise marketing move seemed to have caught some off guard, including the Guggenheim Museum, which said in a statement that it was neither informed nor had it authorized the projection onto their museum building.
Beyoncé’s promotion came just days before the Cowboy Carter album is expected to drop on March 29.
