Grammy-winning singer Beyoncé recently made headlines in New York City with a unique marketing campaign for her upcoming album, Cowboy Carter. The highly anticipated album was promoted through projections onto several iconic museums in the city, including the Guggenheim Museum, Whitney Museum, New Museum, and the Museum of Art and Design.
The surprise marketing move seemed to have caught some off guard, particularly the Guggenheim Museum, which stated that it had not been informed or authorized the projection onto their building. Despite this, the museum acknowledged the advertisement on social media and invited the public to visit during a future event featuring artist Jenny Holzer.
