Sure, Beyoncé is in Europe from now until June 22, but her Americana aesthetic lives on. Instead of going the Union Flag route à la Ginger Spice, she took center stage in patriotic cowboy-core for her first Cowboy Carter show in London. She even brought one of her favorite American labels with her: Levi's.
Halfway through the three-hour set at Tottenham Hotspur Stadium, Beyoncé debuted a new Levi's look during "Texas Hold 'Em," "Jolene," and other country-coded hits. The classic brand created the ambassador's entire ensemble in collaboration with her longtime stylist, Shiona Turini, starting with a monogrammed bodysuit. Covered in Swarovski crystal rhinestones from top-to-bottom, the short-sleeve one-piece featured the iconic Levi's logo across her chest. The double "i" paid homage to Beyoncé's Cowboy Carter track "LEVII'S JEANS." It also matched T-shirts included in Beyoncé's limited-edition collaboration with Levi's, which launched in May.
