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Evening Standard
Evening Standard
Lifestyle
Amy Williams

Beyoncé's complete style evolution — from Sasha Fierce to Cowboy Carter

Beyoncé has made an indelible mark on the world of fashion. With each new album the star has embraced a new chapter in her fashion saga — from the glitzy, extra-terrestrial world of Renaissance to the fierce Y2K wearing Sasha Fierce alter ego. 

As an expert in sartorial world building, it’s no surprise then that her eighth studio album Cowboy Carter, had a huge impact on trends. Her first foray into country music saw eager fans dusting off our cowboy boots and donning denim to embrace the spirit of the American West. With the album artwork itself a masterclass in cowboy couture, where the powerhouse perfectly fused country chic with her signature glamour.

It’s a far cry from her late 1990s when Destiny's Child burst onto the music scene. Beyoncé, along with fellow members Kelly Rowland and Michelle Williams, quickly became known for their matching ensembles, whether that be chrome mini skirts, fur-trimmed jackets or lacey black dresses. With mother Tina Knowles on hand to help stitch broken zips and customise hemlines. 

Beyoncé wearing custom Loewe on the opening night of the Renaissance world tour in Stockholm (Getty Images for Parkwood)

However as the 2000s dawned, Beyoncé stepped into her solo spotlight and her fashion sense exploded alongside her chart-topping career. She traded in the group's matching ensembles for form-fitting gowns, dripping in glamour and exuding her diva sensibilities. From red carpets to concert stages, Beyoncé became synonymous with elegance and poise, with designers globally scrambling to dress the flourishing pop star. 

With each album release and tour, Beyoncé used fashion as a means of storytelling, seamlessly intertwining her personal narrative with her music. In her ground-breaking visual album “Black is King” custom-designed garments, statement accessories, and nods to African heritage adorned her every frame. While last summer’s era-defining Renaissance Tour was a spectacle unlike any other. With Beyoncé at the helm, the near three hour extravaganza was a whiplash of sparkly custom Loewe suits, sci-fi silhouettes by Alexander McQueen and robot bee ensembles inspired by archival Mugler.

Beyoncé in a signature silver chrome gown (Beyonce)

Beyoncé has equally wowed on the red carpet and awards show circuit, whether it's custom-made couture by Balmain (with its creative director Olivier Rousteing inviting the star to co-design a collection last year before she embarked on her world tour. Or her famous sheer Givenchy gown adorned with intricate beadwork and feathers for the Met Gala 2015 which practically kicked off the never ending naked dressing trend. Or when, dressed in a radiant gold gown by Peter Dundas for Roberto Cavalli, she showcased her baby bump in an iconic pregnancy announcement at the 2017 Grammy Awards.

As Beyoncé turns 43 in the same year as launching the chart-topping Cowboy Carter and breaking the internet with her new beauty brand Cécred (ever the overachiever), we look back at all the show-stopping ensembles from the star over the years.

Here are Beyoncé’s most memorable looks:

The beginning of her chrome fixation (Kevin WinterGetty Images)
Destiny’s Child twinning at the 2001 Grammy Awards (Getty Images)
A late 90s press call in Australia wearing matching LBDs (Getty Images)
Beyoncé attends The 2003 MTV Movie Awards (Getty Images)

Beyoncé performs at the 2007 BET Awards (Getty Images)
Taylor Swift talks to Beyoncé after she allowed her to finish her speech, that was cut short by Kanye West, after Beyoncé won
Beyoncé headlines Glastonbury (Getty Images)
Beyoncé attends the
Beyoncé at the 56th GRAMMY Awards, 2014 (Getty Images)
Beyonce arrives at the 77th Annual Academy Awards, 2005 (Getty Images)
Jay-Z and singer Beyoncé perform onstage at the 2006 BET Awards (Getty Images)
Beyoncé performs during the Pepsi Super Bowl 50 Halftime Show (Getty Images)

Beyoncé performs on her
Jay-Z and Beyoncé arrive at the presidential inauguration on the West Front of the U.S. Capitol January 21, 2013 (Getty Images)
Beyoncé attends the Costume Institute Gala for the
Beyoncé performing at the Grammys 2017 (Christopher Polk/ Getty Images)
Beyoncé poses with her 2017 Grammy trophies (AFP/Getty Images)
Beyoncé and Blue Ivy Carter stole the show at the 2nd Annual Wearable Art Gala in Los Angeles (Beyonce/Instagram)
Jay-Z, Blue Ivy Carter and Beyoncé attend the 60th Annual GRAMMY Awards, 2018 (Getty Images for NARAS)
Beyoncé accepts the Best Rap Performance award for
Beyoncé attends the
Beyoncé attends the
Beyoncé headlines Coachella (Getty Images for Coachella)
Beyoncé accepts The CDFA Fashion Icon Award onstage, 2016 (Theo Wargo/Getty Images)
Imperious: Beyoncé (Daniela Vesco/Invision for Parkwood Entertainment/AP Images)
Beyoncé at The Grammy Awards 2023 (Beyoncé)
Beyoncé attends the 'China: Through The Looking Glass' Costume Institute Benefit Gala (Getty Images)

Beyoncé and Blue Ivy attend the 2016 MTV Video Music Awards (Getty Images)

Democratic presidential nominee Hillary Clinton stands with Beyonce and Jay Z during a Get Out the Vote (GOTV) performance, 2016 (AFP/Getty Images)
Destiny's Child: Beyoncé, Kelly Rowland and Michelle Williams reunite in 2013 (Ezra Shaw/Getty Images))
Blue Ivy Carter and Beyonce Knowles-Carter attend the World Premiere of Disney's THE LION KING (Getty Images for Disney)

Beyoncé and Taylor Swift attend the
Beyoncé Renaissance World Tour Opening Night (Getty Images for Parkwood)
Beyoncé launches world tour (Beyonce.com)
Beyoncé performing at the Tottenham Hotspur Stadium (PA)

Beyoncé at the World premiere of Renaissance: A Film by Beyoncé (Beyonce.com)

Beyoncé wearing Louis Vuitton by Pharrell Williams (Getty Images for The Recording A)
Cowboy Carter (AP)
Beyoncé making silver happen on her Renaissance world tour (WireImage for Parkwood)

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