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James Chikomborero Paradza, Doctor of Music Candidate, University of Pretoria

Beyoncé is going on a world tour. Why she shouldn't ignore Africa

Beyoncé performs in Dubai in 2023. Kevin Mazur/Getty Images for Atlantis The Royal

Beyoncé announced her highly anticipated Renaissance World Tour on the first day of Black History Month – an annual observance in the US that honours the African diaspora. Social media erupted and ticketing websites crashed briefly as fans worldwide rushed to secure tickets. Following her record-setting 32nd win at the 2023 Grammy Awards for her album Renaissance, the US singer-songwriter’s tour is the most sought-after musical event of the year. It will run from May to September 2023, with performances so far scheduled only across Europe and North America.

African fans were disappointed, but no doubt not surprised – Africa is almost always excluded from major world tours organised by global record labels. To be clear, it’s not just Beyoncé.

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