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The Independent UK
The Independent UK
National
Thomas Adamson

Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend

If any force swept through the fashion industry this season — and sent shockwaves around the globe — it wasn’t a new silhouette or a daring color. It was the spectacle of celebrity.

Star power eclipsed fabric and form, transforming the runways of Paris Fashion Week into arenas where A-list icons, K-pop idols, and digital megastars didn’t just attend — they became the main event.

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