The smile was the giveaway. Asked whether he was “just a copycat” of Tony Blair at the launch of his Blair-style pledge card on Thursday, Keir Starmer positively glowed. He was delighted with the comparison, which the entire exercise was surely designed to encourage. Blair “won three elections in a row”, Starmer said, beaming. Of course, he’s thrilled to be likened to a serial winner. And yet the more apt parallel is also a cautionary one. It’s not with Starmer’s long-ago predecessor, but with his would-be counterpart across the Atlantic: Joe Biden.
It’s natural that the sight of a Labour leader, a lawyer from north London, on course for Downing Street after a long era of Tory rule, would have people digging out the Oasis CDs and turning back the clock to 1997: Labour election victories are a rare enough commodity to prompt strong memories. But, as many veterans of that period are quick to point out, the circumstances of 2024 are very different. The UK economy was humming then and it’s parlous now. Optimism filled the air then, while too few believe genuine change is even possible now. And politics tended to be about material matters then, tax and public services, rather than dominated by polarising cultural wars as it is now.
