
Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
Last year, Simply made the move from bowling pin-shaped plastic bottles of juice and lemonades to cigarette-jean aluminum cans of hard seltzer and made waves in an ever-expanding ocean. That set the stage for an encore.