I can’t hear the word “popular” without thinking of Wicked. So when a U.S. map highlighting search interest for exchange-traded funds flew across my desk like Elphaba, I had “Grande” thoughts.
In plain English, data from Google Trends shows that over the past 12 months, U.S. internet users have hungrily searched for information on the “best” ETFs of 2025. There have also been a healthy number of searches for “AI ETFs” and “Rare Earths ETFs,” and for ETFs investing in XRP (XRPUSD), the native crypto of the Ripple network. And if you think I can say much more about that last sentence, you don’t realize how old I am!
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