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The Guardian - UK

Politics

Rob Davies

Betting firm logos shown on TV up to 3,500 times in Premier League matches, study finds

EPL Chelsea West Ham Football Crypto Aston Villa Betway Brentford

A TV cameraman films the pre-match warm-up before a Premier League match in 2020 — The study also looked at cryptocurrency and financial trading adverts during televised football matches. Photograph: Michael Regan/PA

Betting company logos appear as often as 3,500 times during the course of a televised football match, the majority on pitchside hoardings, prompting renewed scepticism about top-flight clubs’ plan to give up front-of-shirt betting ads only.

A study led by psychology experts from four universities measured the volume of gambling adverts during 10 matches that took place last season, featuring every Premier League club.

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