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McClatchy Washington Bureau
McClatchy Washington Bureau
Politics
Alex Roarty and Ana Ceballos

Better than Trump? DeSantis media strategy floods zone with news

TALLAHASSEE, Fla. — Serious presidential candidates — especially ones competing against a ubiquitous media presence like Donald Trump — have to find ways to grab voters’ attention on the campaign trail or risk withering away.

Ron DeSantis’ second term in office suggests he’s preparing to meet that challenge.

Florida’s governor has been on a news-making binge since the year began, an almost-daily barrage of policy roll-outs, public appearances and political jabs.

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