If you're not familiar with Australia-based Achtel or their 9x7 Digital Cinema Camera, don't fret – you're not alone. This exclusive piece of technology has managed to remain under the radar for most people, and for good reason. Packed with specialized features tailored for VFX plates and immersive cinema experiences (such as IMAX, Flying Theatre, and Giant Screen), this camera comes with a hefty price tag of $200,000, making it an indulgence reserved for only a select few. Adding to its exclusivity, there are currently only five of these cameras in existence.
However, the tides may be turning soon for Achtel. The company is currently constructing three more cameras with the European rental market in mind. Furthermore, Achtel will be making an appearance at the upcoming Cine Gear Expo in Los Angeles, aiming to generate more buzz and expand its presence in the United States. While the camera has already been put to use in the US, the stunning aerial footage of downtown LA captured by XM2 Pursuit using the 9x7 is a testament to the camera's capabilities and the imagery it can produce.
