The News Corp-backed wagering company Betr has been fined a record $210,000 for splashing 100-1 inducements to gamble on affiliated newspapers, radio and television stations when it launched last year.
The company offered gamblers massively inflated returns on every horse in the Melbourne Cup, provided they bet less than $10. Similar inducements were offered for the Cox Plate and AFL and NRL markets in a bid to lure customers away from established gambling companies.