
If you’ve found yourself clicking through to this article, you’ve likely heard of the emotional support water bottle. The phrase has gone viral on TikTok with the hashtag #EmotionalSupportWaterBottle garnering over 60.6M views.
It’s a trend that started in lockdown as a means to stay hydrated despite all that lack of movement and activity, which ultimately spiralled into an inextricable need to carry at least a litre’s worth of water on your person at all times.