“What’s in a name? That which we call a rose by any other name would smell just as sweet.” So wroteth William Shakespeare in his squabbling-family teen-slasher romance romp, Romeo and Juliet. But, while names may not have been overly important during the first Elizabethan era due to the only existing brand being ‘Bubonic Plague’, in today’s vastly competitive world of choice, the perception of a name is absolutely everything.
Face it, if names didn’t matter (and, by clumsy extension for the sake of this intro, brand names), manufacturers wouldn’t waste so much time and money spreading word of theirs through advertising, sponsorship and, of course, trying to impress influencers and press reviewers alike with, in the first instance, freebies and, in the case of the latter, factual product information and an array of high-res images.
