When Victoria Beckham launched her eponymous beauty line in 2019 she cited ‘innovation and luxury’ as guideposts for her product creations, but in a saturated market where celeb beauty brands are appearing left, right and centre, few could have predicted the brand’s unwavering success.
In fact, Posh’s beauty brand has quickly become one of the most sought-after and respected celeb brands alongside Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty and Hailey Bieber’s rhode skin — albeit with a slightly more premium price tag.
