
Picture it now: you’ve trundled home after a long slog at your 9 to 5. After enduring the muggy, humid London underground with a stranger’s elbows uncomfortably close to your own, you’ve managed to make it back home to the comfort of your own boudoir. Waiting for you atop your perfectly made bed are a collection of almost frustratingly cute cuddly toys. You sigh contentedly. This is adulthood.
Though we’re not one to discriminate against the many, varied manufacturers of adorable stuffed animals and toys, there’s one particular brand that has triumphed above them all in recent years – the British-born cuddly toy retailer known as Jellycat.