
Update: See our Super Bowl 2026 commercials live blog now for the latest ads, trailers and more.
Water cooler talk after each year's Super Bowl focuses just as much on the most eye-catching commercials as it does the final score. With the clock ticking down to watching Super Bowl LX on February 8, 2026, we've already seen plenty of brands release their multimillion-dollar ads, and they're really upping the ante this year for the crown of most memorable spot of the night.