Though in recent years the shaving market has been dominated by creams, foams and gels, it was once simply humble soap that helped guys stay clean-cut. This method of skin protection actually dates back to the early 1800s, when James Baker Williams developed the first ever formula, the Williams Genuine Yankee soap.
Ever since, grooming brands all over have created their own take on the traditional bar. Though they may have experienced a decline in popularity over the years, they’re on the up once again – and it makes total sense.
