Barbiecore’s grip on society is truly a force to be reckoned with. Thanks to Greta Gerwig’s upcoming film Barbie starring Margot Robbie and Ryan Gosling, the movement has retained a ubiquitous presence online. As of July, #barbieoutfits has surpassed over 56.5 million views – case in point.
However, the fuchsia fad didn’t start when Margot slipped her perfectly primed feet into those baby pink stilettos. Barbiecore was coined in 2022 when Valentino’s creative director Pierpaolo Piccioli set his one-colour tonal decree for his autumn/winter collection. A stream of stars adopted the role of poster girl for the brand’s think pink ethos, with the likes of Anne Hathaway, Florence Pugh and more falling prey to the pink. In short, ‘Valentino pink’ walked so Barbiecore could run.
