Newcastle United playing in Australia? It is only a matter of time. CEO Darren Eales has already joked with Eddie Howe that the commercial boost from such a tour could enable the Newcastle boss to sign the additional player he wants next summer as the club look to boost revenues to comply with Financial Fair Play.
With Peter Silverstone now on board as chief commercial officer, far-flung voyages will certainly be on the cards if the Scot's time at Arsenal is anything to go by. David Adams reported into Silverstone as Arsenal's senior commercial manager and planned pre-season tours in the US and Asia as well as exhibition games and commercial activity in the Middle East. As far as Adams is concerned, Silverstone will 'know the value' of Newcastle 'very quickly' when it comes to breaking into the international market.
"Peter knows it all starts with the Geordies and the Newcastle fans domestically but there's a big opportunity, particularly if the club moves forward on the pitch in performance terms and can rise up the Premier League," Adams told ChronicleLive. "The importance of building that fantastic Newcastle brand overseas will be a big focus for him.
