
Expensive, heady, opulent. That’s how most would describe the scent of oud, part of the woody fragrance family.
The potent scent awakens senses like no other, with woody, smokey undertones giving way to an animalic quality; no wonder it conjures thoughts of wealth and power. Most popular in the Middle East, oud is very much the Marmite of fragrances, splitting opinion into one side or the other.