The trend for non-alcoholic drinks has stretched far beyond Dry January and Sober October.
In the year that first brought us the pandemic, 2020, more than 13.5bn litres of non-alcoholic drinks were downed in the UK according to data firm Statista. You need only look at the heaving non-alcoholic drinks shelves in supermarkets across the country to see that there’s still a raging thirst for booze-free drinks.