
Flick through the digital diaries of the jet set, and you’ll find at least one week solidly blocked out — no calls, no meetings, no parties, no carbs. A Swiss OOO that isn’t Davos, The White Turf or a chalet in Zermatt is a full MOT mit strict gut purge along the banks of a serene, glassy lake.
Doctors in white coats, futuristic technology and nutritionists recharge them like little Duracell bunnies to hop back into their hectic diaries.