Apple's 'Shot on iPhone' campaign has been running since 2014, when it began by showing off the camera capabilities of the iPhone 6. And while our best iPhone for photography roundup might look very different today, the ads look pretty much the same – highlighting a high quality photo taken on Apple's latest iPhone.
But if you think the photos themselves haven't changed a great deal, you're not alone. In an ingenious campaign launched earlier this year, second hand tech merchant Back Market launched it's own spin on the 'Shot on' concept, highlighting not only the relatively incremental improvements to smartphone cameras over the years, but the damage to the planet too.
