Those old loyalty cards stuffed away in a drawer or long-forgotten about in our purses may be worth digging back out again or reactivating this year. That's because many of us are now desperately looking at ways to save money following the cost of living crisis.
Inflation is at its highest, a 40-year high in fact of 9% in April, and despite some help towards energy bills prices are continuing to rise across the board whether that be for the cost of food, household items, or the fuel we put in our car.
Loyalty cards are often an enticing gimmick for new customers to join or sign up to supermarket offers, deals and exclusives, and are also free. While signing up to emails and being part of that subscribers list can put some people off, it seems that many Britons are turning to the cards in the hope to save whatever they can from their budget and bills for the months ahead.
