Holographic eyeshadow hues shimmer and dance in reflective light, showcasing a dazzling array of iridescent colours. They burst onto the late Nineties/ early Noughties club scene with a bang and became the go-to makeup look of the Los Angeles party girl and pop princess – we’re talking Nicole Ritchie, Paris Hilton, Britney Spears and Devon Aoki among many others
The trend eventually made its way across the pond, with the likes of Kate Moss, Naomi Campbell and more spotted sporting the subtly sparkly and attention-grabbing eyeshadow look which soon became the face of London nightlife. Where the iridescent shimmers of LA and London differed, however, was in the undertones.
