A decade ago, the sight of a non-white golf ball would raise a few eyebrows, but those days are long gone. TaylorMade, one of the largest golf ball makers in the world, predicts its non-white ball sales in 2024 – comprised of balls with stripes, special markings or customized logos – will eclipse traditional white ball sales for the first time.
Golf balls with corporate logos have been popular for decades, but tour pros like Rickie Fowler and Tommy Fleetwood compete in PGA Tour events, major championships and Ryder Cups using TaylorMade’s TP5 and TP5x Pix balls that have markings designed to aid in alignment and to reveal how purely you’ve hit your putt. Callaway’s Truvis balls, which are covered in pentagons, have been popular for several years and Srixon’s Divide balls are eye-catching in every weather condition and also help golfers perform better on the greens.
