Backstage regular ghd offer the tools of professionals - and consumers quickly caught on.
Since the brand’s inception back in January 2001, it has been constantly innovating to bring the latest state-of-the-art styling devices to the market, outdoing themselves with every new hi-tech release.
Firmly established as a leader in the space, the brand has its own scientists who, alongside creating the devices that have become stalwarts in our haircare routines, conduct research like discovering the optimal temperature for heated tools (185oC) and changing everything we thought we knew about the drying process by revealing that it in fact better to blow dry than protracted air drying. The latter as our hair is most fragile when wet.
The straighteners are defined by their inclusion of ceramic plates that provide minimal damage to our precious manes, while also encouraging silky smooth frizz-free strands as you glide from root to tip. They’re snag free and boost salon-rivalling shine. Features like the quick heat-up time of 30 seconds to speed up our morning routine and auto shut-off after 30 minutes keep the entire experience stress-free and easy.
Newer innovations boast features like dual-zone technology – where there are heat sensors on each plate to regulate it and ensure you have the optimal style temperature throughout use, as well as the ability to dry and style at the same time (hello DuetStyle!).
Find out more about the ghd straighteners available and the one that’s right for your styling needs below.
GHD Duet Style 2-in-1 Hot Air Styler
The latest straightening innovation from the hair tool expert is combining the drying and styling process in one. Forget everything you’ve ever been told about haircare as this device can be used directly on wet strands. Run it over your locks in a downwards motion, drying and straightening at the same time. Then hold down the button to initiate the smoothing effect. Poker straight styles have never been easier to create.
Buy now £379.00, GHD
ghd Glide Professional Hot Brush
Turn to this straightening hot brush if you have curly, wavy, thick or unruly hair for a speedier routine compared with straightening irons. Designed to be used on dry hair, one stroke from the roots to ends will ‘glide’ through even knotty locks leaving them smooth and silky-looking. It’s fast because the large head covers a big section of hair, so you can go through your whole head in minutes.
The trusted hair tool brand never disappoints and like the rest of their much-loved collection, this works at what they call the optimum 185°C styling temperature, so as to not frazzle strands. A must-have for smoothing second-day hair, eliminating frizz thanks to the ceramic and ionising tech, and for those that want to cut down on styling time.
Buy now £159.00, John Lewis
ghd original styler
The clue is in the name, this was the OG of GHD hair straighteners and its popularity is a testament to the brand’s innovation from the very beginning. It is made up of ceramic floating plates that leaves hair sleek and glossy. Its durability cannot be understated - we’ve had the same set for over 10 years - and there’s an auto switch-off function so you never have to worry when you leave the house.
Buy now £129.00, lookfantastic
GHD Unplugged cordless hair straightener
This top notch hair styling tool can be used on the go, without being tied down with pesky cords. The wireless device packs a real punch, despite its compact size. It gets surprisingly hot and the charge holds its own with up to 20 minutes of straightening time. It’s incredibly light too so you can pop it in your handbag and achieve sleek and smooth hair anytime and anywhere.
Buy now £269.00, GHD
ghd Max - Wide Plate Hair Straightener - Black
For thicker, longer or curly hair types, the ghd Max will save you time and energy with its wider ceramic plates. The design is 70 per cent larger than the original above where they are coated with a high gloss finish to give you silky smooth strands and combat frizz as you glide the iron from root to tip.
Buy now £199.00, Very
ghd Platinum+ Professional Smart Styler
If the original is the timeless work horse in the collection, the Platinum+ is the slick, technologically-advanced super straightener that comes with smart features. The intelligent tool has the ability to adapt its temperature to each section of your hair, offering the optimal degrees to better protect as you straighten. It monitors the tresses at 250 times per second in order to achieve this. This device also impacts colour protection and encourages a healthy shine.
Buy now £229.00, Amazon
ghd Gold Hair Straightener
The Gold model may have a similar appearance to the other straighteners in the collection but it has been specifically designed for those looking to create bouncy bombshell curls, effortless beach waves and silky shiny styles. This tool also has sensors on the styling plates to monitor the temperature and a contoured design to eliminate snagging.
Buy now £179.00, lookfantastic
