Wanna be a Barbie girl, just living in a Barbie world? With Barbiemania reaching its peak ahead of Greta Gerwig’s live action movie’s release on July 21, we’d be the last to blame you.
Hype for the movie has taken over, inspiring everything from candy pink tech, fashion and interiors. Brands big and small are spotlighting some of their best selling products in the doll’s iconic colour as we all embrace the playfulness of Barbie.