Close to one million Britons cancelled their streaming service subscriptions between January and September 2022, with a cost of living crisis continually forcing people to skimp back on luxury services.
According to new research from Kantar, the number of households across the United Kingdom with at least one premium streaming plan has fallen by some 937,000.
And the main reason for people deciding to reduce their watching time of services such as Netflix, Prime Video and Disney+ is through the substantial rise of inflation and energy bills across the nation this year alone.
