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Evening Standard
Evening Standard
Lifestyle
Peter Bevan

Best fashion deals for Black Friday 2022: Top offers on Flannels, H&M, UGG and more

Black Friday is here which means one thing - it’s time to start thinking about your wishlist.

Originally associated with the worlds of tech and mattresses, now brands across fashion, beauty, and even travel will be slashing prices for the holy grail of all sales events. We’re here to guide you through the maze of hundreds of discounts to make sure you don’t end up with an impulse buy that sits in your wardrobe, unworn, for years to come.

It’s time to think about what your wardrobe needs. Maybe you have a faded pair of jeans that need a 2022 upgrade, you’re used-to-be white kicks have seen better days, or your favourite party wear has already done the Christmas party rounds, either way, the range of brands offering discounts mean that your wish is Black Friday’s command.

Even better, with the holiday season fast approaching, it’s time to have your gift list at the ready so you can buy considered presents in the sales without recklessly adding discounted products to your basket with no individual in mind.

Our top tip? Don’t get overwhelmed by the millions of promotional emails and adverts - use our handy guide to choose your favourite brands offering the best deals and you’ll make the most of the sales.

What is Black Friday?

Originating in the US as a post-Thanksgiving sale, it’s become a global extravaganza when almost every retailer slashes their prices to annual lows for a whole weekend - and it’s the perfect time of year to tick off your Christmas-gift-to-do-list for a fraction of the price.

When is Cyber Monday 2022?

The bargains last until the following Monday, so for 2022 it’s November 28, which is the day tech deals tend to have their moment in the spotlight. If you’re in the market for a new phone, TV, or laptop, Cyber Monday is your time to shine.

How to keep up to date with the best Black Friday deals

With thousands of businesses offering markdowns, it’s hard to keep up with the deals that are genuinely worth it, which is why we’re here to help. Stay tuned to ES Best where we’ll curate the best offers available to save you the admin - we’ll even have a live blog to make sure you don’t miss out.

If the end of November is too long to wait, we’ve found the best deals on the market now so you can make the most of your money in the run up to the sales.

ES Best Top Picks

501® Levi’s® Original Jeans

It doesn’t get more iconic than a classic pair of Levi’s 501s. Though featured in a range of colours, we’re particularly enamoured by this lighter-wash men’s pair for the perfect mid-season wardrobe staple.

was: £100

Buy now £70.00, Levi’s

Reformation Provence Dress

If you’ve been thinking about buying yourself a LBD for a while now, this is your sign. Mid-length with delicatelace detailling, we’d be reaching for this stunning Reformation number every Friday night. Jazz it up with some high party heels, or dress it down with some white socks and trainers.

was: £300

Buy now £225.00, Reformation

Chinti and Parker Navy Alpaca-Blend Stripe Outdoor Sweater

50 per cent off an alpaca blend sweater is an absolute bargain. This super versatile sweater from cult favourite Chinti and Parker is sure to be a favourite no matter the season. Throw it on over a silky, strappy dress during spring evenings, or layer with a turtleneck during the winter months. A sure-fire investment indeed.

was: £295

Buy now £147.50, Chinti and Parker

Missoma Lucy Williams Mini Ridge Hoop Earrings

A pair of gold hoops is a necessity in every girl’s jewellery collection. There to elevate even the most casual of outfits, this 18kt gold plated sterling silver pair is a steal at £59.50 - so why not treat yourself to something else in Missoma’s 30 per cent off sale, too?

Was £85

Buy now £59.50, Missoma

Balenciaga XX Small Flap Bag

Luxury marketplace Flannels are offering a £100 gift voucher for every £500 spent, so you can treat yourself to a little something extra on top of the bag you’ve always dreamed of. Balenciaga’s flap design is certainly on our wishlist.

All vouchers will be delivered by email after you’ve made your purchase.

Buy now £1250.00, Flannels

Best Black Friday womenswear deals

High Street

AllSaints - 30 per cent off everything

Amazon Fashion - Up to 30 per cent off

Arket - Up to 50 per cent off

Asos - Up to 80 per cent off almost everything

Boohoo - up to 30 per cent off everything

Cos - 20 per cent off selected pieces

Coast - Up to 50 per cent off November 14 - 16, up to 60 per cent off November 18 - 20, up to 70 per cent off November 21 - 27, and up to 75 per cent off November 28

Club L London - 20 per cent off site wide from November 25 - 28, as well as up to 60 per cent off on outlet styles

Flannels - Gain a £100 voucher with every £500 spent, with a maximum voucher £200. Vouchers will be deliveredby email for future use.

Forever Unique- 60 per cent off everything until midnight on November 28

George at Asda - Up to 50 per cent off

Ghost- Up to 50 per cent off November 22 - 29, with 25 per cent off on all clothing, and 50% off on all printed dresses and Go by Ghost

Guess - 30 per cent off

The Hut - Up to 30 per cent off selected items with code HUT30

Jigsaw- 30% off selected items until November 28

John Lewis - Up to 30 per cent off

Karen Millen - Up to 50 per cent off November 14 - 16, up to 60 per cent off November 18 - 20, up to 70 per cent off November 21 - 27, and up to 75 per cent off November 28

New Look - Up to 50 per cent off everything

Phase Eight - 20 per cent off everything Novemeber 18 - 28

PrettyLittleThing - Up to 33 per cent off everything

Spanx- 30 per cent off at Very

Spanx- Up to 80 per cent off at Asos

Secret Sales - Up to 80 per cent off site wide

Weekday - Up to 70 per cent off

Whistles - Up to 50 per cent off

Luxury

Coggles - 30 per cent off select items with coee CG30 November 24 - 28

Couverture & The Garbstore - Up to 30 per cent off

Farfetch - Up to 60 per cent off

Loop Cashmere - 25 per cent off site wide November 18 - 30

Maje- Up to 40 per cent off selected styles

MatchesFashion - 25 per cent discount on select products from hero brands until December 4, with an extra 10 per cent off November 24 - 28

MOTHER - 20 per cent off full price styles with code letscyber20

MyCashmere - 15 per cent off November 25 - 28

The Outnet - Enjoy an extra 25 per cent off (almost) everything this Black Friday! Code available on site from November 23 - 29

Veronica Beard - All sale items discounted an extra 25 per cent off until November 28, special styles up to 70 per cent off

Independent

Adanola- up to 50 per cent off November 25 - 27

Charo Ruiz- 70 per cent off until November 28

Cinta The Label - 20 per cent off November 25 - 28, and one tree planted for every purchase

Finery - 25 per cent off all clothing including outlet November 22 - 29

Ghospell- Up to 30 per cent off

House of Sunny- 20 to 60 per cent off November 23 - 29

Kitri - 30 per cent off November 17 - 30

Knitwear Queen - 40 per cent off everything

Nadine Merabi - 25 per cent off everything

The Naked Laundry- 20 per cent off all styles excluding sale items November 25 - 28 with the code SPARKLES

Needle & Thread - Up to 60 per cent off selected styles from November 21-29

Nobody’s Child - Enter code BF20 at checkout for 20 per cent off site wide, excluding sale until November 28

OMNES - Up to 30 per cent off from November 21-28

Reformation - 25 per cent off sitewide November 23 - 28

Sister Jane - Up to 30 per cent off

Sosandar - Up to 30 per cent off

The Summer Edit - Up to 60 per cent off selected items until November 28

WAT The Brand- Up to 70 per cent off until November 28

Wolf & Badger - Up to 50 per cent off from November 16-29

Lingerie & Sleepwear

Bluebella - Up to 50 per cent off lingerie and pyjamas

Boux Avenue - 20 per cent off everything

Eberjey - 25 per cent off site wide for with code JOY25, with select styles at 40 or 50 per cent off from November 23

Modibodi - Up to 50 per cent off

Nudea - Up to 50 per cent off bras and briefs November 25 - 28

Playful Promises- Up to 85 per cent off

Pour Moi - Up to 40 per cent off until November 28

Secondhand

eBay Imperfects range - Up to 30 per cent off select items

Lampoo - £120 off a minimum spend of £600, and £180 off a minimum spend of £900 offer lasting from November 21 - 30

Open For Vintage - Up to 20 per cent off Chanel, Hermes, Dior, Gucci and more

Swimwear

Triangl - Free Shipping Worldwide

Bags and accessories

Aspinal of London - Up to 50 per cent off, plus free personalisation

Antler - 30 per cent off sitewide

MyBag - 30 per cent off selected items with code MB30

Poppy Lissman- Up to 60 per cent off

QUAY - Up to 50 per cent off

Radley - Up to 50 per cent off handbags £99 and under November 14 - 28

WatchPilot.co.uk - Up to 50 per cent off November 21 - 28

Shoes

Allsole - 30 per cent off selected footwear with code AS30 November 24 - 28

Deichmann - Up to 50 per cent off

DuoBoots - 20 per cent off the most popular styles

Koi Footwear - Up to 50 per cent off November 25 - 27, and up to 60 per cent off on November 28

Miista - Up to 50 per cent off

Office - Up to 50 per cent off

Schuh - Up to 70 per cent off

Best Black Friday jewellery deals

ES Best Picks

Missoma - 30 per cent off site wide November 22 - 28

Monica Vinader - Up to 50 per cent off

Orelia - 30 per cent off sitewide excluding Orelia & Co. and Outlet

PDPAOLA - Up to 40 per cent off

Fine jewellery

Annoushka - 20 per cent off selected products on November 25

Fashion jewellery

Astrid & Miyu - 25 per cent off sitewide

Atelier Romy - 25 per cent off November 25 - 28

Bar Jewellery - 35 per cent off sitewide November 21 - 28

Daisy London - Up to 40 per cent off all jewellery

Edge of Ember - 25 per cent off the core jewellery collection

Hey Harper - Up to 40 per cent off

Lily & Roo - Up to 25 per cent off everything

Loveness Lee - 25 per cent off site wide November 25 - 28

Poppy Lissiman - 20 per cent off everything using code ‘BFCM’ at checkout from November 24 - 28, & up to 60 per cent on certain sale items

Pilgrim - 25 per cent off everything with 50 per cent off watches

Seol + Gold - 20 per cent off site wide from November 25 - 28 using code GIVEME20

Tada & Toy - Up to 70 per cent off selected items and 25 per cent off almost everything November 23 - 29

TBalance - Receive a free Amethyst bracelet with every purchase November 21 - 28

TenWilde - 40 per cent off site wide on November 28 with code Cyber22

Best Black Friday menswear deals

High street

AllSaints - Up to 50 per cent off

Amazon Fashion - Up to 30 per cent off

Arket- Up to 50 per cent off

Asos- Up to 80 per cent off

Blacks- Up to 55 per cent off

Guess- 30 per cent off

H&M - Up to 50 per cent off

The Hut - Up to 30 per cent off selected items with code HUT30

John Lewis - Up to 30 per cent off November 25 - 27

Moss Bros- Up to 50 per cent off on November 25

Reiss - Up to 50 per cent off

Scotts Menswear - Up to 50 per cent off and an extra 15 per cent off with code BF15

Secret Sales - Up to 80 per cent off site wide

Luxury

Accent Clothing- up to 35 per cent off and an extra 10 per cent off with code BF10

Carl Friedrik - 30 per cent off sitewide November 24 - 28

Couverture & The Garbstore - Up to 30 per cent off

End Clothing - Up to 60 per cent off

MatchesFashion - 25 per cent discount on select products from hero brands until December 4, with an extra 10 per cent off November 24 - 28

The Outnet - Enjoy an extra 25 per cent off (almost) everything. Code available on site from November 23 - 29

Independent

Laird Utility – Up to 30 per cent off

Pervical - Up to 50 per cent off

Taylor Morris - 30 per cent off sitewide

Wolf & Badger - Up to 50 per cent off from November 16-29

Secondhand

eBay - Up to 50 per cent off select items

Open For Vintage - Up to 20 per cent off Chanel, Hermes, Dior, Gucci and more

Shoes and accessories

Adidas- Up to 60 per cent off

Allsole - 30 per cent off selected footwear with code AS30 November 24 - 28

Misterspex - Up to 50 per cent off

MyBag - 30 per cent off selected items with code MB30

Office - Up to 50 per cent off

WatchPilot.co.uk - Up to 50 per cent off November 21 - 28

Schuh - Up to 70 per cent off

Activewear

Adidas - Up to 50 per cent off

Decathlon - Up to 50 per cent off

Freetrain - Up to 66 per cent off

Girlfriend Collective - 40 per cent off sitewide

GymShark - Up to 60 per cent off from November 17 and an extra 20 per cent off with code EXTRATWENTY

Le Col - Up to 50 per cent off cycling apparel until November 28

MP Activewear - 50 per cent off

Nike- 25 per cent off select full price styles

Outdoor Voices - 30 per cent off sitewide

Proviz - Up to 50 per cent off site wide until November 30

Sports Direct- Up to 70 per cent off and a £20 for every £100 spen t

Tala - 30 per cent off site wide November 24 - 28

Underarmour - Up to 50 per cent off

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