“Rise and grind,” “everyone has the same twenty-four hours,” and “nobody wants to work anymore,” are all supposedly inspirational mindset phrases we’ve seen circulating social media over the last few years.
Yet the harsh reality many of us must face is that post-lockdown life has created an unhealthy vortex of toxic positivity and productivity masking as entrepreneurial innovation. It’s entirely understandable how such a tumultuous period of staying indoors and feeling as though we were achieving very little has led to such a counterproductive mindset – especially in comparison to those who were showcasing the best versions of themselves and their lockdown-initiated small businesses via TikTok and Instagram.
