The supplement market is dominated by formulas promising anti-ageing benefits and a youthful complexion, but what about those that can support your vitality through midlife?
This is the kind of thing Cytoplan had in mind when it curated its range of bioeffective supplements to support women over the age of 40.
Cytoplan’s new campaign, ‘A New Age of Health’ comes after recent statistics found that 40 per cent of women aged over 45 in the UK live with a chronic health condition.
The brand wants to ensure that women in midlife are not just seen, but celebrated, and wants to provide expert-backed solutions to their health woes to ensure they thrive.
The campaign showcases real-life stories from women aged between 41 and 73, who are all navigating health setbacks, embracing new adventures, and celebrating their bodies.
“We’ve found real-life heroes in our community of women, and it’s time to share their stories,” Lauren Butler, Head of Marketing at Cytoplan, says. “Ageing is not something to hide, it’s something to celebrate. This campaign shines a light on women who are living with vitality, joy, and purpose in their second stage of life, and to realise understanding and owning your own health journey is possible.”
It features women such as Jo, 49, from Bexhill on Sea who shared how supplementing with probiotics improved her gut health and allowed her to regain energy after years with ME; and Duveen, 72, from Brighton who discovered support for her anxiety through the supplements.
“Women in their 40s and beyond often face a unique set of challenges, from hormonal shifts to changes in metabolism,” Helen Drake, a Cytoplan practitioner, says. “Our focus on science-backed, bio-effective supplements ensures that these women have access to products that truly make a difference.”
So, what are the best Cytoplan supplements for women over 40 to consider? Read on to find out.
Cytoplan Coq10 Multi
Coq10 is a nutrient that can support cognitive health, immune function and energy levels. Cytoplan’s supplement is particularly beneficial for postmenopausal women due to its low-iron formula.
Buy now £16.50, Cytoplan
Cytoplan Biofood Magnesium
Magnesium is a mineral that is involved in over 300 of our body’s processes, so it really is essential for our everyday well-being. Magnesium can help to maintain the healthy function of our nerves, heart, and muscles – all of which are crucial for women aged over 40.
Buy now £23.00, Cytoplan
Cytoplan Women’s Biotic
A probiotic formulated specifically for women, Cytoplan’s Women’s Biotic includes the bacteria strain lactobacillus helveticus which has been shown to support urogynaecological health.
Buy now £35.60, Cytoplan
Cytoplan Cell-Active Curcumin Plus
Curcumin is an anti-inflammatory that may support women during perimenopause, particularly with symptoms such as brain fog and joint pain. Cytoplan’s supplement is 285 per cent more bioavailable than standard curcumin, meaning it’s easier to absorb.
Buy now £35.80, Cytoplan